What is the demand of Big Data Analytics in Pakistan?

Big Data Analytics is currently the hot topic of the tech world. But what is its situation in Pakistan? Read on to find out:

Big Data Analytics is a very attractive field in today’s world. An area that was not even present on the face of the Earth just a few decades ago has been given the title of sexiest job of the 21st century by the prestigious Harvard Business Review. Different eras had different fields that were considered the best possible fields to go into. Data Analytics is that field for the current time. Even in the developed world, there is a real shortage of individuals working in this field hence the demand exceeds the supply. According to a report by McKinsey Global Institute the United States alone faces a shortage of 140,000 to 190,000 people with deep analytical skills as well as 1.5 million managers and analysts with the know-how to use the analysis of big data to make effective decisions. In order to make up for this discrepancy, companies are offering very attractive packages to people who have expertise in this field.

Before we talk about the situation of Big Data Analytics in Pakistan, let us first define what these terms actually mean, since a lot of people are unaware of the true meaning of these words.

According to IBM, Big data analytics is the use of advanced analytic techniques against very large, diverse data sets that include structured, semi-structured and unstructured data, from different sources, and in different sizes from terabytes to zettabytes.

In simpler words, it is the analysis of large amounts of data to extract valuable information that businesses can use to better their services. The reason why it is so important is that these conclusions or logical deductions made from the data, in most cases, cannot be extracted from other means. Big Data is the only place that provides this valuable information.

When we talk about the situation of Big Data Analysis in Pakistan, we see that there aren’t many companies, if any at all, that are focusing on this area. Pakistan is always a little late to catch up on technological trends, and this case is no exception. Companies have either yet to realize the potential of Data Analytics or they don’t have the resources to pursue this avenue.

Therefore, the demand for Big Data Analytics in Pakistan is not that high at the moment. This does not mean, however, that the future is bleak for this field. Pakistan has shown, time and again, that even if we are a little late to the party, when we do come up, we tend to go all out. Therefore, if you are looking to pursue a career in the Data Analytics field, do not be deterred by the current situation of the market. Know that the situation will improve in the coming years.

There is an ample amount of free information and academic knowledge available on sites like Coursera, Udemy, and edX regarding Big Data and data analytics and there are even courses that you can take to receive qualifications in the field. Make use of these free resources, for they might not be available in the near future as the world realizes the importance and impact of Big Data Analytics.