• Call For Paper
  • Important Dates
  • Fees
  • Registration Form
  • Organizing Committee
  • Scientific Committee
  • Paper Submission Guidelines
  • Conference Workshop
  • Publication Opportunity
  • Best Paper Award
  • Hotel Accommodations
  • Post Conference Tour
  • ICMR-History
  • ICMR Gallery
  • e-Brochure
  • Contact

The position of any country in this world is increasingly determined by its capacity to create new products and services. For any creative act one needs to be innovative both socially and economically. In context of emerging markets, the long-term growth and sustainability depends on the preparedness of small and medium entrepreneurs in that country to acquire knowledge and to be able to use the results of innovation and new information. Keeping in view these prospects, the theme of ICMR2020 is “Entrepreneurial Opportunities in Era of Digitalization”.

This conference will provide exceptional networking opportunities for researchers, business leaders, bankers, chief learning officers, HR directors, civil society representatives, governmental and leaders of international agencies, business school heads, from regions including Pakistan, Australia, China, France, Germany, India, Iran, Italy, Japan, South Korea, Sweden, Turkey, the UK, and the USA. Moreover, we look forward to public, private, and international organizations partnership in promoting Entrepreneurial Opportunities and Digitalization. We eagerly look forward to your participation in the 11th ICMR-2020.
We encourage academics and business practitioners to submit their research in the following areas.


1. IT and digitalization
2. Organization’s Performance
3. Business excellence core values and concepts
4. Machine engineering and Big data
5. Innovation and Entrepreneurship
6. Innovation models and drivers
7. Collaborative idea generation and creativity
8. Sustainability and service-dominant logic
9. Creative reasoning and decision making
10. New trends and structural changes in the economies of emerging market countries
11. Digital marketing as an area of innovations
12. Logistics decision making in crisis management

13. Disruptive innovation
14. Strategic and project Management
15. Venture financing
16. Human resource management in the context of open innovation
17. Corporate Governance in Emerging Economies
18. Sustainable Entrepreneurship in Education
19. Networks and entrepreneurship
20. Strategic innovation in emerging markets
21. Future of logistics in emerging markets
22. Visionary leadership
23. Agility
24. Managing for innovation
25. Societal responsibility
26. Leadership and governance
27. Process improvement
28. Accounting and finance
29. Behavioral Finance
30. Education and research
31. Managing Diversity in Business
32. Marketing interventions for sustainability
33. Creative business models and conflict resolution
34. Islamic Economics & Finance
35. Islamic Corporate Social Responsibilities
36. Islamic Insurance (Takaful)
37. Islamic Business Laws
38. Islamic Business / Entrepreneurship
39. Islamic Capital and Financial Markets



Open to all researchers, practitioners and Ph.D. candidates with an interest in Digitalization.

Paper may be written in the form of article ranging from 10 to 15 pages. We welcome researchers at various levels and from all the disciplines within the social sciences.

Important Dates
Last Date for Abstract Submission: November 01, 2020
Notification of Abstract Acceptance: November 05, 2020
Last Date for Submission of Full Papers: November 16, 2020
Notification of Paper Acceptance: November 20, 2020
Last Date for Registration: November 22, 2020
Conference Dates: November 28, 29, 2020

International Faculty

$ 50

Per Person


International Student

$ 25

Per Person



Rs 1500

Per Person


local students

Rs 1000

Per Person

Registration Form
Organizing Committee

Dr. Sikander Khan

(Superior University)


Dr. Sumaira Rehman

(Superior University)


Dr. Nizam ud Din

(Superior University)


Dr. Muqqadas Rehman

(Institute of Business Administration (IBA), PU )


Ms. Ayesha Zahid

(Superior University)


Dr. Yousaf Siddiqui

(Superior University)


Dr. Nadia Nasir

(Superior University)


Dr. Shahan Mehmood Cheema

(Superior University)


Dr. Qasim Ali Nisar

(Superior University)


Mr. Saeed Aas Meo

(Superior University)

Scientific Committee
  • Abu Bakar Bin Sade, UCSI University, Malaysia
  • Ahmad Haji Zainuddin, UCSI University, Malaysia
  • Ahmed Shuib, University Putra Malaysia, Malaysia
  • Ahmet Ozturk Bulent, Central Florida University, USA
  • Ahmet Ozturk Bulent, Central Florida University, USA
  • Alana Harris, William Angliss Institute, Australia
  • Azilah Kasim, Universiti Utara Malaysia, Malaysia
  • Cihan Cobanoglu, University of South Florida Sarasota-Manatee, USA
  • Dogan Gursoy, Washington State University, USA
  • Erdogan Ekiz, King AbdulAziz University, Saudi Arabia
  • Faizan Ali, University of South Florida Sarasota-Manatee, USA
  • Fevzi Okumus, University of Central Florida, USA
  • Halil Nadiri, Cyprus International University, North Cyprus
  • Ibrahim M. Alsini, King AbdulAziz University, Saudi Arabia
  • J.S. Perry Hobson, Taylor’s University, Malaysia
  • Jun Li, University of Essex, UK
  • Kadir Din, University Utara Malaysia, Malaysia
  • Kashif Hussain, UCSI University, Malaysia
  • Khalid Yusoff, UCSI University, Malaysia
  • Mai Thai , HEC Montréal, Canada
  • Melinda Torres, Far Eastern University, Philippines
  • Michael Ottenbacher, Heilbronn University, Germany
  • Nor’ain Othman, University Teknologi Mara, Malaysia
  • Ooi Keng Boon, UCSI University, Malaysia
  • Paolo Mura, Taylor’s University, Malaysia
  • Parikshat Singh Manhas, University of Jammu, India
  • Parlaguran Silitonga, STEIN, Indonesia
  • Parlaguran Silitonga, STEIN, Indonesia
  • Ralf Burbach, Dublin Institute of Technology, Ireland
  • Ramachandran Ponnan, Taylor’s University, Malaysia
  • Rosmini Omar, Universiti Teknologi Malaysia, Malaysia
  • Samil Erdogan, Istanbul Bilgi University, Turkey
  • Samir Thapa, Silver Mountain School of Hotel Management, Nepal
  • Sonia Khan, H.P. University, India
  • Stanislav Ivanov, International University College, Bulgaria
  • Tahir Jan, International Islamic University, Malaysia
  • Vikneswaran Nair, Taylor’s University, Malaysia
  • Dr Muqadas Rehman, Hailey College, Pakistan
  • Salman Masood, Superior University, Pakistan
  • Dr. Ilyas, Superior University, Pakistan
  • Shazia Kausar,Superior University, Pakistan
  • Ahmad Raza Bilal, Superior University, Pakistan
  • Talha Gul, Superior University, Pakistan
Paper Submission Guidelines
  • Abstracts (typed, single-spaced & maximum 500 words) should be submitted for review and selection.
  • The abstracts should summarize the key points of the paper and with a maximum of 6 keywords that define the subject matter.
  • The paper is accepted and reviewed based on the quality of the abstract. Thus, ensure a complete abstract is submitted.
  • Authors should write their name and indicate their affiliation (e.g. university name, country, contact number) only below the title of the paper.
  • All the abstracts will be reviewed by Scientific Committee of the conference and authors of accepted abstracts will be invited for a full paper submission.


Full Papers Submission


  • Manuscripts submitted to ICMR 2020 should be original contribution and should not have been previously published nor under consideration for publication elsewhere. Individual and multiple authors are welcome to contribute.
  • Manuscripts must be written in English.
  • The abstract should summarize the key points of the paper without exceeding 500 words and with a maximum of 6 keywords that define the subject matter.
  • Manuscripts should normally not exceed 5,000 words.
  • All manuscripts should be typed in MS WORD format, single-spaced with one-inch margins and using 10-point Calibri font (including tables and figures).
  • Manuscripts should include the following major sections & sequence: title, affiliation of the authors (e.g. university name, country, contact number), abstract (not more than 500 words), keywords (3-6 words only), main body (Introduction, Literature Review, Methodology, Findings, Conclusion) and references (between 3,500 – 5,000 words).
  • The main body or text should be divided into headings and subheadings. All main headings should be numbered and be placed at the left margin. All subheadings should also be numbered and be placed at the left margin.
  • Tables and figures (300dpi) should be clearly labeled, in the format and style described in APA (6th edition) and appropriate for direct reproduction.
  • All citations and references should follow the format and style described in the Publication Manual of the American Psychological Association (APA, 6th edition).

Download Sample Paper Format

  • Note: All authors are advised to download Sample Paper Format linked above and use for full paper submission. Full papers will be published after the approval from the participant in ICMR 2020 Conference Proceedings.
Conference Workshop

To be announced soon

Publication Opportunity

Beside the best paper award, ICMR 2020 is excited to announce that selected full papers may get a possible publication opportunity in the partner international journals and conference proceedings with ISSN number. The paper quality is judged based on the current relevance of the subject matter, quality of research work, quality of reporting and quality of decision making and conclusions. ICMR 2020 scientific committee will connect and recommend authors to respective editors identifying suitability of the papers within the scope and area of the prestigious journals.

Best Paper Award

Best paper of the conference will be appreciated at the end of conference with a shield and a certificate.

Criteria: The award recognizes outstanding paper selected among all the full papers submitted, under full paper submission guidelines, to the conference. The paper quality is judged based on the current relevance of the subject matter, quality of research work, quality of reporting and quality of decision making & conclusions. The award will be presented by ICMR 2020 during the closing ceremony of conference.

Hotel Accommodations

Pearl Continental Hotel

Website Address

Hotel ONE
Website AddressHEC Rest House

Website Address


Post Conference Tour

Walled City of Lahore

Beautiful sensitively restored area of Lahore that is rich with life and history. The Walled City of Lahore covers an area of 256 hectares with a population of 200,000. You can travel in one of the walled city Tuk Tuks, visit the mosques and the old bath houses. Walled City of Lahore had 13 gates: Akbari Gate, Bhati Gate, Delhi Gate, Kashmiri Gate, Lahori Gate, Masti Gate, Mochi Gate, Mori Gate, Roshnai Gate, Shahalmi Gate, Shairanwala Gate, Taxali Gate, and Yakki Gate. A must visit destination of Lahore.

Badshahi Mosque

Badshahi Mosque was commissioned by Emperor Aurangzeb in 1671, with construction of the mosque lasting for two years until 1673. If you are in Lahore it is a must see place, a fine sample of Mughal architecture, though the present building appears to have been almost rebuilt in the 50’s. The sheer size of the place especially domes and marinates is amazing. It has some fine art work in side. It is beautifully lit up in the evenings and is best viewed in the evening from the nearby roof-top restaurants.

Wahgah Border (Parade)

It’s a must visit event whenever you visit Lahore. The Flag Parade is held and is attended by score of people every day. The ambience and parade is very impressive and motivating as parade performed by Pakistan Rangers is unique, aggressive and full of enthusiasm. There is ample of seating capacity and one must reach minimum an hour before sunset to enjoy the whole event and you are even allowed to take photos even with participating soldiers. A nice souvenir shop is available in the vicinity.

Wazir Khan Mosque

This is a beautiful mosque situated within walled city. Though it is not preserved well but still the architecture takes you to ancient times. The water pond in center meant for ablution adds to the beauty of this mosque. Situated in a bazaar with lots of shops. The mosque is built on an elevated plinth, with the main portal opening onto the Wazir Khan Chowk. The outer perimeter of the Wazir Khan Mosque measures 279 feet (85 m) by 159 feet (48 m), with the long axis parallel to the Shahi Guzargah. A must see for historic touch.


The Minaret is built at the place where Lahore Resolution was passed on 23rd March, 1940. It was the first official declaration demanding separate Muslim state for the Muslims of the subcontinent. Minar-E-Pakistan is adjacent to Badshahi Mosque and Lahore Fort. the minaret provides a panoramic view to visitors who can’t climb up the stairs or access the top, by means of an elevator. The parks around the monument include marble fountains and an artificial lake.

Lahore Fort

There is a saying that whoever has not seen Lahore is not yet born. Fort is the oldest heritage where many kings lived and used it as their fortress. Shish Mahal and Divan e Khas are beautifully designed and worth seeing. Shish Mahal is embedded with small mirrors beautifully embedded. One can witness thousands of images. In 1980, Government of Pakistan nominated the fort for inclusion in UNESCO World Heritage Site based on the criteria i, ii, and iii together with the Shalimar.

Shalimar Gardens

Shalimar garden is beautifully designed and made by Moghal King Shahjehan in the 16th century. It has many levels and has beautiful gardens. During Moghal times, there was no overhead water tanks still the fountains had the same level of water. A unique design by the engineers of those times. Shalimar Gardens draws inspiration from Central Asia, Kashmir, Punjab, Persia and the Delhi Sultanate. The Shalimar Gardens are laid out in the form of an oblong parallelogram, surrounded by a high brick wall, which is famous for its intricate fretwork.

Grand Jamia Mosque

The visit to the Grand Jamia Mosque, Bahria Town, Lahore will be both jubilant and joyful. Constructed at a cost of over PKR. 100 Crores (about one million US dollar) it’s an architectural marvel and 7th largest mosque in the world which can accommodate 70,000 worshipers. The structure comprises of 4 minarets, each standing tall at 165 ft. and a Grand Dome in the center, which is surrounded by 20 smaller domes. The carpet from Turkey and 50 gorgeous chandeliers from Iran adds to the beauty of what is simply a marvelous marbled structure on its own.

ICMR Gallery



  1. The International Journal of Management Research and Emerging Sciences (IJMRES) is a high quality international refereed research journal with an ISSN: 2223-5604 and E-ISSN: 2313-7738 which is published on quarterly bases (March, June, September, December). It calls for papers in areas relevant to Management and Emerging Sciences. The term “Emerging Sciences” covers research areas such as Marketing, Finance, Management and HR, Education Leadership, Production Management, Islamic Finance, Accounting, Banking, Economics, Management Information Systems, and last but not the least-Transport & Logistics Management.

2. SEISENSE Journal of Management (SJOM) is online, open access and Refereed journal committed to publish scholarly empirical and theoretical research articles that have a high impact on the management field as a whole. The SJOM covers domains such as

  • Human Resource Management
  • Business Policy
  • Organization Behavior
  • Organizational Theory
  • Entrepreneurship
  • Innovation and Technology Management
  • Tourism Management
  • Business Finance

3. The Review of Applied Management and Social Sciences (RAMSS) is a double-blind peer-reviewed academic research Journal published Quarterly with effect from 1st July 2020 by SPCRD Global Publishing, Pakistan. The journal is independently managed by Editorial Board with the supervision of Advisory Board comprising of distinguished faculty members at higher education institutions.


Contact : + 92 312 – 1438118
Email: conference@superior.edu.pk
Venue : Superior University Campus,17-KM Raiwind Road, Lahore – Pakistan