International Conference on Management Research (ICMR)


The Venue for International Conference on Management Research 2017 is Superior University, Raiwind Road, Lahore.

The academic excellence of Superior research conferences can be witnessed from the fact that for the last seven years, Azra Naheed Centre for Research and Development (ANCRD) has been providing the opportunity to the researchers through symposia, workshops, panel discussion, and trainings and finding options for international collaborations. This year’s conference, ICMR 2017, focuses on Entrepreneurial Mindset: Challenges, Opportunities and Strategies in Emerging Markets. Academic and business practitioners will present and discuss papers in the areas of Entrepreneurship in emerging markets, but we also encourage participants to submit cross-disciplinary research among Entrepreneurship research areas. The conference aims to encourage the delegates from different fields of life and help them gain an understanding of the role of entrepreneurial mindset and various other factors that trigger growth in emerging markets. The conference will include plenary sessions on different tracks, symposia and workshops designed to share ideas and research findings. In the panel discussion international and national speakers will share their ideas, explore the issues faced by academicians and practitioners and their mutual discussion will result in generating applicable solutions to the issues to be addressed by ICMR-2017. The conference will provide a platform for every individual to learn from their sagacity and experiences. Besides this, it will act as a bridge between seasoned and young researchers who will ultimately add to the existing pool of knowledge. This event will create an environment which unveils new options for research. We cordially invite you at this auspicious event to learn more from each other and let us spread knowledge through sharing.

ICMR- is a vision to explore new horizons of research and economic development in Pakistan. Azra Naheed Center for Research and Development (ANCRD) at The Superior University has been providing this platform to researchers since last eight years. In this era of Knowledge and Service economies, Pakistan is emerging as the land of opportunities. Entrepreneurial ideas and Market based research are the key to excel the economic growth, therefore the theme of 8th ICMR is: Entrepreneurial Mindset: Challenges, Opportunities and Strategies in Emerging Markets. We welcome papers that deal with issues of international business in Asia, Europe, Africa, and USA. This conference will provide a platform where leading scholars, academicians, business leaders, and administrators across the globe will present research dealing with issues and prospects prevailing in emerging markets along with the viable solutions. We are looking forward to receiving manuscripts in the following categories but not restricted to:

Entrepreneurship (Social, Corporate, E-Business, Innovation, Marketing, and HR )
Organizational Behavior/Communication
Talent, Leadership and other HR Issues
International Marketing (Product Management and Business and Political Risks)
Corporate Business Ethics and Corporate Social Responsibility (CSR)
Education and Research
Communication Strategies
Sustainable and Transparent Business
Consumer Behavior
Accounting and Finance
Hospitality & Tourism

Open to all researchers, practitioners and Ph.D candidates with an interest in emerging markets.


Paper may be written in the form of article ranging from 10 to 15 pages. We welcome researchers at various levels and from all the disciplines within the social sciences.

Last Date for Abstract Submission: September 10, 2017
Notification of Abstract Acceptance: September 25, 2017
Last Date for Submission of Full Papers: October 10, 2017
Notification of Paper Acceptance: October 15, 2017
Last Date for Registration: October 25, 2017
Conference Dates: November 9 – 10, 2017
  • Dr. Sikander Khan (Superior University)
  • Dr. Kashif Hussain (UCSI Malaysia)
  • Dr. Sumaira Rehman (Superior University)


  • Abu Bakar Bin Sade, UCSI University, Malaysia
  • Ahmad Haji Zainuddin, UCSI University, Malaysia
  • Ahmed Shuib, University Putra Malaysia, Malaysia
  • Ahmet Ozturk Bulent, Central Florida University, USA
  • Ahmet Ozturk Bulent, Central Florida University, USA
  • Alana Harris, William Angliss Institute, Australia
  • Azilah Kasim, Universiti Utara Malaysia, Malaysia
  • Cihan Cobanoglu, University of South Florida Sarasota-Manatee, USA
  • Dogan Gursoy, Washington State University, USA
  • Erdogan Ekiz, King AbdulAziz University, Saudi Arabia
  • Faizan Ali, University of South Florida Sarasota-Manatee, USA
  • Fevzi Okumus, University of Central Florida, USA
  • Halil Nadiri, Cyprus International University, North Cyprus
  • Ibrahim M. Alsini, King AbdulAziz University, Saudi Arabia
  • J.S. Perry Hobson, Taylor’s University, Malaysia
  • Jun Li, University of Essex, UK
  • Kadir Din, University Utara Malaysia, Malaysia
  • Kashif Hussain, UCSI University, Malaysia
  • Khalid Yusoff, UCSI University, Malaysia
  • Mai Thai , HEC Montréal, Canada
  • Melinda Torres, Far Eastern University, Philippines
  • Michael Ottenbacher, Heilbronn University, Germany
  • Nor’ain Othman, University Teknologi Mara, Malaysia
  • Ooi Keng Boon, UCSI University, Malaysia
  • Paolo Mura, Taylor’s University, Malaysia
  • Parikshat Singh Manhas, University of Jammu, India
  • Parlaguran Silitonga, STEIN, Indonesia
  • Parlaguran Silitonga, STEIN, Indonesia
  • Ralf Burbach, Dublin Institute of Technology, Ireland
  • Ramachandran Ponnan, Taylor’s University, Malaysia
  • Rosmini Omar, Universiti Teknologi Malaysia, Malaysia
  • Samil Erdogan, Istanbul Bilgi University, Turkey
  • Samir Thapa, Silver Mountain School of Hotel Management, Nepal
  • Sonia Khan, H.P. University, India
  • Stanislav Ivanov, International University College, Bulgaria
  • Tahir Jan, International Islamic University, Malaysia
  • Vikneswaran Nair, Taylor’s University, Malaysia
  • Dr Muqadas Rehman, Hailey College, Pakistan
  • Salman Masood, Superior University, Pakistan
  • Dr. Ilyas, Superior University, Pakistan
  • Shazia Kausar,Superior University, Pakistan
  • Ahmad Raza Bilal, Superior University, Pakistan
  • Talha Gul, Superior University, Pakistan

Abstracts Submission

  • Abstracts (typed, single-spaced & maximum 500 words) should be submitted for review and selection.
  • The abstracts should summarize the key points of the paper and with a maximum of 6 keywords that define the subject matter.
  • The paper is accepted and reviewed based on the quality of the abstract. Thus, ensure a complete abstract is submitted.
  • Authors should write their name and indicate their affiliation (e.g. university name, country) only below the title of the paper.
  • All the abstracts will be reviewed by Scientific Committee of the conference and authors of accepted abstracts will be invited for a full paper submission.

Full Papers Submission

  • Manuscripts submitted to ICMR 2017 should be original contribution and should not have been previously published nor under consideration for publication elsewhere. Individual and multiple authors are welcome to contribute.
  • Manuscripts must be written in English.
  • The abstract should summarize the key points of the paper without exceeding 500 words and with a maximum of 6 keywords that define the subject matter.
  • Manuscripts should normally not exceed 5,000 words.
  • All manuscripts should be typed in MS WORD format, single-spaced with one-inch margins and using 10-point Calibri font (including tables and figures).
  • Manuscripts should include the following major sections & sequence: title, affiliation of the authors (e.g. university name, country), abstract (not more than 500 words), keywords (3-6 words only), main body (Introduction, Literature Review, Methodology, Findings, Conclusion) and references (between 3,500 – 5,000 words).
  • The main body or text should be divided into headings and subheadings. All main headings should be numbered and be placed at the left margin. All subheadings should also be numbered and be placed at the left margin.
  • Tables and figures (300dpi) should be clearly labelled, in the format and style described in APA (6th edition) and suitable for direct reproduction.
  • All citations and references should follow the format and style described in the Publication Manual of the American Psychological Association (APA, 6th edition).

Download Sample Paper Format

  • Note: All authors are advised to download Sample Paper Format linked above and use for full paper submission. Full papers will get published in ICMR 2017 Conference Proceedings.

September 10, 2017

Last Date for
Abstract Submission

October 15,2017

Notification of
Paper Acceptance

September 25, 2017

Notification of
Abstract Acceptance

October 25, 2017

Last Date for

October 10, 2017

Last Date for
Submission of Full Papers

November 09-10, 2017

Conference Dates

Best paper of the conference will receive an award of US $ 1000.
Criteria: The award recognize outstanding paper selected among all the full papers submitted, under full paper submission guidelines, to the conference. The paper quality is judged based on the current relevance of the subject matter, quality of research work, quality of reporting and quality of decision making & conclusions. The award will be presented by ICMR 2017 during the closing ceremony of conference.

This workshop will introduce the use of Partial Least Squares method of Structural Equation Modelling (PLS-SEM). PLS-SEM has recently gained increasing attention in various disciplines including management information systems, marketing, strategic management, accounting, family business research, operations management, and organizational research. Researchers and practitioners appreciate the various advantageous features that PLS path modelling offers in practical applications. Consequently, the method is currently regarded as suitable and, to some extent, a favorable alternative to the more restrictive traditionally used Covariance based SEM (CB-SEM). We believe that this workshop will help postgraduate students/researchers on how to do basic analysis using the SmartPLS software and how to present them professionally. SmartPLS is one of the leading software tools for PLS-SEM. It combines state of the art methods with an easy to use and intuitive graphical user interface. 

The workshop will help you to:

  • Understand the conditions where to use PLS-SEM and basic conceptions about it.
  • Apply PLS-SEM to analyses data related to thesis and research papers.
Details of the Workshop:
  • SEM: Smart PLS Workshop
  • 11-November-2017 (Saturday)
  • 10:00 AM – 5:00 PM
  • Superior University, Lahore, Pakistan

The workshop will be facilitated by Dr. Faizan Ali, PhD, Assistant Professor, University of South Florida Sarasota-Manatee (USFSM), USA one day before ICMR 2017. Join our workshop to learn more about PLS-SEM and smartPLS and integrate them in your research! The session will introduce some basic datasets and examples that are developed to assist attendees of this workshop. Please register for the workshop with conference secretariat in advance before 10 October, 2017.

Wallled City of Lahore

Beautiful sensitively restored area of Lahore that is rich with life and history. The Walled City of Lahore covers an area of 256 hectares with a population of 200,000. You can travel in one of the walled city Tuk Tuks, visit the mosques and the old bath houses. Walled City of Lahore had 13 gates: Akbari Gate, Bhati Gate, Delhi Gate, Kashmiri Gate, Lahori Gate, Masti Gate, Mochi Gate, Mori Gate, Roshnai Gate, Shahalmi Gate, Shairanwala Gate, Taxali Gate, and Yakki Gate. A must visit destination of Lahore.

Badshahi Mosque

Badshahi Mosque was commissioned by Emperor Aurangzeb in 1671, with construction of the mosque lasting for two years until 1673. If you are in Lahore it is a must see place, a fine sample of Mughal architecture, though the present building appears to have been almost rebuilt in the 50's. The sheer size of the place especially domes and marinates is amazing. It has some fine art work in side. It is beautifully lit up in the evenings and is best viewed in the evening from the nearby roof-top restaurants.

Wahgah Border (Parade)

It’s a must visit event whenever you visit Lahore. The Flag Parade is held and is attended by score of people every day. The ambience and parade is very impressive and motivating as parade performed by Pakistan Rangers is unique, aggressive and full of enthusiasm. There is ample of seating capacity and one must reach minimum an hour before sunset to enjoy the whole event and you are even allowed to take photos even with participating soldiers. A nice souvenir shop is available in the vicinity.

Wazir Khan Mosque

This is a beautiful mosque situated within walled city. Though it is not preserved well but still the architecture takes you to ancient times. The water pond in center meant for ablution adds to the beauty of this mosque. Situated in a bazaar with lots of shops. The mosque is built on an elevated plinth, with the main portal opening onto the Wazir Khan Chowk. The outer perimeter of the Wazir Khan Mosque measures 279 feet (85 m) by 159 feet (48 m), with the long axis parallel to the Shahi Guzargah. A must see for historic touch.


The Minaret is built at the place where Lahore Resolution was passed on 23rd March, 1940. It was the first official declaration demanding separate Muslim state for the Muslims of the subcontinent. Minar-E-Pakistan is adjacent to Badshahi Mosque and Lahore Fort. the minaret provides a panoramic view to visitors who can't climb up the stairs or access the top, by means of an elevator. The parks around the monument include marble fountains and an artificial lake.

Lahore Fort

There is a saying that whoever has not seen Lahore is not yet born. Fort is the oldest heritage where many kings lived and used it as their fortress. Shish Mahal and Divan e Khas are beautifully designed and worth seeing. Shish Mahal is embedded with small mirrors beautifully embedded. One can witness thousands of images. In 1980, Government of Pakistan nominated the fort for inclusion in UNESCO World Heritage Site based on the criteria i, ii, and iii together with the Shalimar.

Shalimar Gardens

Shalimar garden is beautifully designed and made by Moghal King Shahjehan in the 16th century. It has many levels and has beautiful gardens. During Moghal times, there was no overhead water tanks still the fountains had the same level of water. A unique design by the engineers of those times. Shalimar Gardens draws inspiration from Central Asia, Kashmir, Punjab, Persia and the Delhi Sultanate. The Shalimar Gardens are laid out in the form of an oblong parallelogram, surrounded by a high brick wall, which is famous for its intricate fretwork.

Grand Jamia Mosque

The visit to the Grand Jamia Mosque, Bahria Town, Lahore will be both jubilant and joyful. Constructed at a cost of over PKR. 100 Crores (about one million US dollar) it’s an architectural marvel and 7th largest mosque in the world which can accommodate 70,000 worshipers. The structure comprises of 4 minarets, each standing tall at 165 ft. and a Grand Dome in the center, which is surrounded by 20 smaller domes. The carpet from Turkey and 50 gorgeous chandeliers from Iran adds to the beauty of what is simply a marvelous marbled structure on its own.

Pearl Continental Hotel



Beside the best paper awards, ICMR 2017 is excited to announce that selected full papers may get a possible publication opportunity in the following international journals. The paper quality is judged based on the current relevance of the subject matter, quality of research work, quality of reporting and quality of decision making and conclusions. ICMR 2017 scientific committee will connect and recommend authors to respective editors identifying suitability of the papers within the scope and area of the below journals. 

Foreign Journals 

    • Journal of Entrepreneurship in Emerging Economies
      For more details Click Here


    • Journal of Small Business & Entrepreneurship
      For more details Click Here


    • International Interdisciplinary Business Advancement Journal
      For more details Click Here


    • Journal of Vacation Marketing
      For more details Click Here


    • Journal of Global Education and Research
      For more details Click Here


    • Journal of Hospitality and Tourism Technology
      For more details Click Here


  • TEAM Journal of Hospitality and Tourism
    For more details Click Here

Local Journals (Superior University) 

  • International Journal of Economic Policy in Emerging Economies(IJEPEE), ISSN (Print):1752-0452, ISSN (Online): 1752-0460
  • Journal of Business Studies Quarterly (JBSQ), Print: ISSN 2152-103, Online ISSN:2156-8626
  • International Journal of Management Research and Emerging Sciences(IJMRES), ISSN (Print):2223-5604

ICMR 2016

Contact : + 92 322 44 04 453
Venue : Superior University Campus,17-KM Raiwind Road, Lahore – Pakistan